In order to portray a confident and dynamic new India on the international scene, Air India has launched a new brand identity and aircraft livery. ‘The Vista,’ the new brand symbol, represents growth and boundless potential. It is modeled from the pinnacle of the gold window frame. The new livery is a blend of classic and modern design elements, with a golden window edge and references to the airline’s past, present, and future on the tail. The rebranding represents Air India’s goal of being a premier airline that personifies Indian warmth and service standards. When Air India’s first Airbus A350 joins the fleet in December 2023, the new identity and livery will be visible throughout the flight.
With a new brand identity and aircraft livery, Air India unveiled its first Airbus A350-900, the nation’s first A350. The Vista, the new logo symbol, stands for progressiveness and boundless potential, while the new livery combines historic and modern design elements. The aircraft’s interior will be divided into three classes: business, premium economy, and economy. Later this year, the A350 jet will begin service on international routes after operating on local lines initially. The airline’s goal is to become a global player that personifies Indian hospitality and service standards, and this is reflected in its new brand and livery. The new aircraft will improve passenger travel, enhance fuel economy, and significantly boost Indian aviation both domestically and internationally.
|Each business class suite has direct aisle access, a sliding privacy door, seats that convert to full-sized beds, a personal wardrobe, and stowage space. New bed linen, blankets, chinaware, and glassware and cutlery are also introduced. Business class seats come with amenity kits by Italian luxury fashion house Ferragamo.
|Each premium economy cabin has 24 seats in a 2-4-2 configuration. Each seat has a four-way adjustable headrest and legrest, and comes with a 13.3-inch HD touchscreen. Amenity kits are provided by the US-based travel brand Tumi.
|The aircraft has 264 seats in a 3-4-3 configuration.
|Livery and Brand Identity
|The A350 is the first aircraft to sport Air India’s new livery and brand identity.